[新聞] 美泰兒獲得迪士尼玩具合約

[nivii (姊姊我AAPL2000股)]

原文標題：Mattel Wins Disney Toy Deal, Joining Elsa of ‘Frozen’ With Barbie
美泰兒獲得迪士尼玩具合約(從孩之寶)
Elsa加入芭比娃娃(美泰兒招牌

原文連結：https://tinyurl.com/yze8cpwp

發布時間：1/26 8:00pm

原文內容：Cin  derella, Elsa and their friends are mov  ing back in with Bar  bie.

Mat  tel Inc. has won the li  cense to pro  duce toys based on Walt Dis  ney Co.’s princess lineup and from the re  cent block  buster “Frozen” fran  chise, wrest  ing the prop  er  ties back from its ri  val Has  bro Inc., ac  cord  ing to Mat  tel ex  ec  u  tives.

美泰兒宣布贏得迪士尼的版權，獲得冰雪奇緣的獨佔權。

The deal re  unites the char  ac  ters with their pre  vi  ous home. Mat  tel lost the li  cense to Has  bro in 2016, a fi  nan  cial and sym  bolic set  back that pre  cip  i  tated a pe  riod of four chief ex  ec  u  tive of  fi  cers at Mat  tel and com  pound  ing chal  lenges as they tried to fill the $440 mil  lion hole from los  ing the busi  ness.

2016年丟掉版權，掉了大約440M美金的營業額(台幣12億)

Much has changed since then. Mat  tel CEO Ynon Kreiz, who joined in 2018, has sta  bi  lized op  er  a  tions with over $1 bil  lion in cost cuts, over  hauled lead  er  ship, re  vived key brands such as Bar  bie and re  built re  la  tion  ships with Hol  ly  wood stu  dios. Since the day the Dis  ney prop  er  ties walked away, Mat  tel ex  ec  u  tives vowed to win them back.

新的執行長2018年上台之後
砍成本重新把招牌品牌行銷，
跟好萊塢這些人打好關係，
誓言拿回迪士尼

下面挑重點翻譯

Mat  tel will start sell  ing new Dis  ney toys in 2023, and the busi  ness will be man  aged by the same group that has over  seen Bar  bie’s come  back. Fi  nan  cial terms of the deal weren’t dis  closed.

2023開始賣新的迪士尼玩具，交給芭比娃娃的團隊

Has  bro de  clined to com  ment on los  ing the Dis  ney princess and “Frozen” line but said it re  newed its Star Wars li  cense re  cently and will soon start mak  ing In  di  ana Jones toys too. Both are prop  er  ties of Lu  cas  film, which is owned by Dis  ney.

孩之寶不做評論，他們會重新續約星際大戰還有爭取印第安那瓊斯，這些都是在迪士尼下面的盧卡斯的版權。


心得/評論：  兩大玩具龍頭的版權爭奪戰也是很猛，不過迪士尼最近真的是被串流拖累，遊樂園經營沒有起色玩具賣得也少，就看能不能再弄幾部賣座的電影衝一下業績。

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